The good and the bad of online reviews – and how to read them | Deep Dive #CNA



The good and the bad of online reviews – and how to read them | Deep Dive
A restaurant recently faced a barrage of negative reviews which affected its Google rating. It sparked a conversation on how we leave and read online reviews. Are we too quick to criticise from behind our screens? And as consumers, are we able to tell the difference between thoughtful feedback and unfair criticisms? Steven Chia and Tiffany Ang sit down with Dr Elmie Nekmat from the National University of Singapore and online food reviewer Leong Yong Xin aka @foodbaby.sg, to unpack what it means to give and recognise an authentic review in a noisy digital space.

Highlights:
02:12 Do reviews make a difference to businesses?
02:59 Why do we need reviews?
04:59 What’s too salty for you may be good enough for me
06:00 Are we not able to make our decisions?
07:10 Why do we tend to focus on the negative?
08:55 Are paid reviews ethical?
12:44 Balanced feedback vs overt criticisms
15:49 Have a healthy dose of skepticism when it comes to reviews
20:04 Should platforms regulate reviews?
21:25 Take reviews as signals, not truths

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