NDTV Yuva | Women Leaders Behind JetSetGo And Nuuk On What Matters Most To Today’s Yuva #NDTV

“I think the yuva are very aware and are looking for great experiences. For the first time, India is not buying subsistence stuff. The youth are buying products and services that are great because finally they have woken up to the fact that Indians deserve better,” Kalra said.

“I mean we build products for homes till my grandmother’s age or my parents’ age, but with the yuva you want mist-cooling function, you want it to look good, it to be silent, portable and you want it personalised. So it’s no longer about just price or function, but more about value,” she said.

#AspirationalYuva #GenZIndia #MillennialConsumers #ConsumerTrends #YouthAspirations #ExperienceEconomy #StartupIndia #Innovation #NDTVYuva #YoungIndia

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