What is “self-pleasing consumption”? #ChinaDaily #中国日报

What is “self-pleasing consumption”?
Recently, a trending phrase on Chinese social media has captured attention: “ai ni lao ji”, which translates to “love yourself, bro”. This phrase is linked to a new consumption trend known as “self-pleasing consumption”. If you’ve ever bought a Labubu doll simply because it made you smile, or traveled hundreds of miles to cheer at a concert, you are believed to be part of the “self-pleasing consumption” generation. So what exactly is “self-pleasing consumption”? How will this reshape the future market? #TwoSessions #TrendingNow #consumption

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