#CNBC How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience

They discuss the team’s surprise comeback season, rebuilding a winning culture, what it takes to increase ticket sales, improving the fan experience, sponsorship value, the collapse of regional sports networks, and building a sustainable business strategy alongside on-court progress.

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Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Michael Hoyt
Animation: Jason Reginato
Additional Footage: Getty Images, Charlotte Hornets

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