You’ve seen the Snow King — just not like this #ChinaDaily #中国日报

You’ve seen the Snow King — just not like this
As #Mixue Ice Cream & Tea expands globally, its #SnowKing is more than a mascot — it’s a cultural symbol. You might have seen the Snow King in American shopping malls, but you’ve never seen him like this. This time, the Snow King travels back to the Tang Dynasty (618-907)! #culture #FunChina

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