Why chocolate is pricier this Halloween

Changing weather patterns in West Africa, where the majority of the world’s cocoa is produced, has significantly reduced the cocoa supply causing chocolate prices to skyrocket. Companies have been responding to the shortage by reformulating with different ingredients and using less cocoa in their products. Consumers will also see shrinkflation in chocolate offerings on store shelves, particularly in Halloween value bags.

While the candy aisle might make you feel like you’re walking through a haunted house, some relief should be on the horizon. David Branch with Wells Fargo’s Agri-Food institute tells PBS News that cocoa prices have dropped significantly since their peak in December of 2024. So, experts are hopeful if the prices continue to drop, the consumer will also see those savings.

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