“Whether You Like It or Not, AI Is Taking Over Advertising,” says Martin Sorrell　 #ETNOW

Advertising legend Sir Martin Sorrell explains how AI and agility are redefining the creative industry. Campaigns that once took 200 days now take 12, and brands must adapt to this new, faster landscape. Sorrell talks about generative storytelling, data control, and how companies must balance outsourced, embedded, and in-house models to stay ahead.

#martinsorrell #advertising #ai #marketinginnovation #brandstrategy #digitaltransformation #etnow

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