Sir Martin Sorrell on How Influencers and Tech Are Transforming Global Advertising　 #ETNOW

In an exclusive conversation with ET NOW, advertising icon Sir Martin Sorrell unpacks the seismic shifts in marketing and media.

He explains how influencers, AI, and data-driven platforms are now reshaping brand strategies, redefining ad budgets, and transforming the way content reaches consumers.

From TikTok to targeted personalization, Sorrell offers insights into how technology and influence are rewriting advertising playbooks worldwide — and what brands must do to stay ahead in this fast-changing landscape.

#martinsorrell #advertising #influencermarketing #digitalmedia #brandstrategy #marketingtrends #etnow

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