#NHKworldJapan Sanrio’s ‘kawaii’ formula for building global appealーNHK WORLD-JAPAN NEWS

Sanrio’s ‘kawaii’ formula for building global appealーNHK WORLD-JAPAN NEWS
Sanrio, creator of Hello Kitty and pioneer in Japan’s “kawaii” culture, is moving to exploit its full stable of 450 characters. Company President and CEO Tsuji Tomokuni explains how he will make them irresistible in overseas markets.

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