#NHKworldJapan New York retailer tackles tight matcha supplyーNHK WORLD-JAPAN NEWS

New York retailer tackles tight matcha supplyーNHK WORLD-JAPAN NEWS
Japanese matcha producers are struggling to keep up with recent global demand, leading to surging prices. One tea shop in New York is trying to survive by getting creative in how they keep customers coming back. NHK World’s Inoue Yuki takes a look at how they are brewing a new fan base. #matcha #nyc #business #culture

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