K-pop fever shows no bounds / KBS 2025.11.07.　#KBSNews

As you just saw, our culture is spreading globally, and at the center of it is ‘K-pop’.

K-pop has now established itself as a culture beyond just a trend.

KBS Music Bank has been serving as a ‘bridge’ connecting K-pop with the world through overseas performances for 15 years.

This report is brought to you by reporter Lee Jeong-eun.

[Report]

In Lisbon, Portugal, located at the western edge of Europe, K-pop is all the rage.

Familiar K-pop group names are written on every hand.

From the iconic synchronized dance of K-pop idols to the dazzling performances of girl groups, the enthusiasm of fans around the world for K-pop is heating up even more.

[IVE Fan: “(What’s your favorite IVE song?) I would say probably Love Dive.”]

Now in its twentieth overseas performance, the KBS Music Bank world tour, which started in 2011, has featured 76 K-pop groups and met with over 370,000 international audiences.

[Hong Eun-chae/Member of LE SSERAFIM: “Watching the performances and expressions of various artists has really broadened my perspective….”]

The KBS K-pop festival, held every year since 2023 at the end of the year, has also been sold out every time.

[K-pop Fan: “I will sing along (in Korean). I love Stray Kids.”]

KBS Music Bank, which has grown alongside the limitless expansion of K-pop at the center of the Korean Wave, will continue the K-pop syndrome next month with the 2025 Music Bank Global Festival in Tokyo, Japan, and Songdo, Incheon.

[Huh Yun-jin/Member of LE SSERAFIM: “Please look forward to LE SSERAFIM, and continue supporting every K-pop artist all over the world. Thank you so much.”]

This is KBS News, Lee Jeong-eun.

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