Immersive games: the “Film+” approach to youth consumption #CGTN

Immersive games: the “Film+” approach to youth consumption
With total industrial output surpassing 810 billion yuan, China’s film industry has become a powerful engine driving domestic demand and boosting consumption. But for younger audiences, simply watching a movie is no longer enough. They want to step inside the story – to play it, live it, and become part of it. Click to explore how immersive games are reshaping youth consumption.

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