IKEA China president: Opportunity is the one word to describe CIIE #CGTN

This year marks the eighth consecutive year that the Swedish company IKEA has participated in the China International Import Expo (CIIE). Pontus Erntel, president, CEO and chief sustainability officer of IKEA China, said in an interview that IKEA has established a full coverage value chain in China and has been growing, learning and developing together with China. The CIIE is a testament to IKEA’s investment in development resources in China. IKEA collects and develops new solutions through the CIIE.