Gold Price Increase Impacts Volumes: Expert Says Billing Up 15% | Suvankar Sen | Senco Gold　 #ETNOW

Gold has reached an all-time high, significantly impacting consumer demand and sales volumes. In this crucial analysis, Suvankar Sen shares exclusive insights into the market dynamics. He reveals that while billing is up 15%, the sheer price surge has “weighed on volumes,” resulting in a 15-20% drop in physical gold sold. Sen discusses how consumers are now adapting to these “new normal prices.” Watch to understand the future of gold demand, investment strategy, and how jewelry retailers are managing this shift.

Watch Suvankar Sen, MD & CEO, Senco Gold on ET Now.

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