Gold Above ₹1 Lakh! Titan CEO Reveals How Festive Demand Is Changing! | Diwali 2025 | ET Now　 #ETNOW

Gold has crossed ₹1 lakh per 10 grams, but India’s love for gold remains unshaken.
In this exclusive conversation, Ajoy Chawla, CEO of Jewelry Division at Titan, explains how high gold prices, festive demand, and changing consumer behavior are shaping the jewelry market in 2025.

From lightweight jewelry to 14K options, and the rise of young, practical gold buyers, Titan’s strategy reveals how India’s favorite metal continues to shine despite price volatility.

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control your money with economic times now.

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