From niche to boom: China’s ice and snow tourism takes off #CGTN

From niche to boom: China’s ice and snow tourism takes off
Ice and snow tourism in China is no longer a niche market. From December 2025 to February 2026, the sector is expected to generate 360 million domestic trips and around $64 billion in revenue. According to Kari Tirkkonen, CEO of the Suomutunturi Ski Resort, the momentum sparked by the Beijing Winter Olympics is still accelerating, as China builds a nationwide winter tourism network unlike anything seen elsewhere.

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