FRANCE 24 English Wardrobe crisis: Resisting ultra-fast fashion in France • FRANCE 24 English

Wardrobe crisis: Resisting ultra-fast fashion in France • FRANCE 24 English

Could Shein be suspended in France? The Chinese giant is under growing scrutiny for selling controversial products, including childlike sex dolls and bladed weapons. The ultra-fast fashion brand has just opened its first physical store in the BHV, one of Paris’s iconic department stores. French fashion brands denounce what they call unfair competition in an already weakened sector: one in two fashion retailers is facing serious financial difficulties, with 37,000 jobs lost in the last decade. We take a closer look.

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