#Firstpost UK Regulators Ban Sanex Shower Gel Ad Amid Racism Debate | Firstpost America | N18G
Sanex’s recent shower gel ad has been banned by UK regulators for promoting a harmful racial stereotype. The commercial showed dark-skinned models with problematic skin issues, followed by a white woman enjoying smooth, hydrated skin after using the product. Viewers and the Advertising Standards Authority criticised the ad for implying that darker skin is flawed and lighter skin is the ideal. Despite Colgate Palmolive’s defence of the ad as a simple before-and-after, the ruling highlights ongoing issues with race in advertising. This incident adds Sanex to a list of brands like Dove, Pepsi and H&M that have faced backlash for insensitive racial portrayals in recent years.
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