#Firstpost Lesotho Eyes Asia And Other Markets After Trump Tariff Shock | Firspost Africa| N18G
Lesotho, known as “Africa’s jeans capital”, is shifting its focus to Asian and regional markets as U.S. tariffs threaten its denim exports. The Trump administration’s 15% import duty has triggered cancellations of U.S. orders, factory closures, and job losses in the tiny landlocked nation. The textile sector, which employs 40,000–45,000 workers and contributes nearly 10% of GDP, produces about 23 million pairs of jeans annually—mostly for U.S. giants like Levi’s, Wrangler, Lee, and Gap. With America long its biggest market, Lesotho now sees Asia and neighbouring African nations as vital to securing the future of its denim industry.
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