#Firstpost Asia Cup: Ind V Pak In Commercial War As Boycott Calls Grow | First Sports With Rupha Ramani | N18G
The Asia Cup is just around the corner, and while fans debate boycotts and politics, the real battle is happening off the field – in the broadcast rooms and boardrooms. Reports claim that a 10-second ad slot during India’s matches is going for as high as $18,000, while full advertising packages cross $450,000. Broadcasters have locked in deals worth $170 million for rights, and the India–Pakistan clash remains the golden goose of world cricket. From record-breaking ticket sales to eye-watering ad rates, the rivalry has transformed into a billion-dollar business. With emotions running high after the Pahalgam terror attack and calls for boycotts growing louder, the big question remains: is this clash about cricket, politics, or pure commerce?
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Asia Cup 2025 | India Vs Pakistan | Broadcasting | Cricket | First Sports | Rupha Ramani | Firstpost | Sports News
#asiacup2025 #indvspak #broadcasting #cricket #firstsports #rupharamani #sportsnews #firstpost
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