Cricket Meets Luxury: Steve Waugh Shares Entrepreneurial Journey in India | ET Now Hangouts　 #ETNOW

From Cricket Field to Luxury Business! Former Australia captain Steve Waugh joins ET Now Hangouts with Tim Thomas, co-founder of Australia Essence, to discuss their venture into the Indian market.

Discover how Steve Waugh is building a connection with Indian consumers beyond cricket:
✅ Premium Australian products in wellness, food, beverages & lifestyle
✅ Marketing strategies for India’s aspirational luxury consumers
✅ Insights on omni-channel distribution & authentic storytelling
✅ How cricket principles influence Steve’s entrepreneurial journey

Watch the full interview for an inspiring story of passion, perseverance, and premium global products meeting Indian tastes.

#stevewaugh #australiaessence #luxuryproductsindia #indianmarket #etnowhangouts #luxuryproducts #etnow #businessnews

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