#CNBC YouTube creator Jesser on his rapid rise and the explosion of sports content
YouTube creator Jesser on his rapid rise and the explosion of sports content
CNBC’s Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as “Jesser,”
They discuss how he scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. Riedel also breaks down where he sees the business of sports content heading next.
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