#CNBC Jeep CEO on why the new Cherokee is so important for the company
Jeep CEO on why the new Cherokee is so important for the company
Jeep is rolling out a freshly designed Cherokee after six consecutive years of annual sales declines. It had previously discontinued the model in 2023.
It unveiled the new SUV on Thursday, the latest move to try to jump-start sales. It’s the first Jeep hybrid system, and the first for Stellantis in North America.
The entry-level 2026 car starts at $36,995, including a $1,995 destination charge.
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