#CNBC How Lunar New Year could help China’s luxury market rebound in 2026

How Lunar New Year could help China’s luxury market rebound in 2026
The Lunar New Year is a big spending holiday in China, and luxury brands are using the festival to connect with customers through capsule collections, marketing campaigns and immersive experiences in hopes of boosting sales. Chinese luxury consumers have become more reserved and discerning with their money. Wealth Reporter Hayley Cuccinello explains.

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