#CNBC Cracker Barrel rebrand blunder: Wharton’s Americus Reed on what’s next for the dining chain
Cracker Barrel rebrand blunder: Wharton’s Americus Reed on what’s next for the dining chain
Americus Reed, Wharton School professor of marketing, joins ‘Squawk Box’ to discuss the fallout from Cracker Barrel’s new logo and $700 million brand overhaul.
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