#CNBC Brooks Running CEO: Consumers, Gen Z are willing to spend on running despite increasing prices
Brooks Running CEO: Consumers, Gen Z are willing to spend on running despite increasing prices
Brooks Running CEO Dan Sheridan told CNBC’s Brandon Gomez that the company has not seen consumer pullback despite increasing prices.
“We’re actually seeing the reverse,” Sheridan said, adding that running shoes continue to gain popularity, especially with Gen Z.
“We’ve seen this Gen Z generation not only engage in the sport, but pay for performance,” he said.
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