China Daily 中国日报 You’ve seen the Snow King — just not like this

As #Mixue Ice Cream & Tea expands globally, its #SnowKing is more than a mascot — it’s a cultural symbol. You might have seen the Snow King in American shopping malls, but you’ve never seen him like this. This time, the Snow King travels back to the Tang Dynasty (618-907)! #culture #FunChina

Watch the full video on YouTube