CGTN Middle East home appliance market: How Chinese brands stand out?

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https://news.cgtn.com/news/2025-11-28/Middle-East-home-appliance-market-How-Chinese-brands-stand-out–1IF8zqsbz7q/p.html

The Middle East home appliance market is undergoing a revolution now. Thanks to rapid urbanization and a young and tech-savvy population, people around the Persian Gulf are moving from traditional appliances to ones that offer more efficiency and convenience. Chinese brands are, of course, joining the game. How are they matching up with what local needs? And how do they adapt to the local business environment? Li Zhao was at the second Middle East Consumer Electronics Show, which was convened on Wednesday in Dubai, UAE, to tell you more.

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