HT Brand Leadership Series Ep. 40 | Shalini Gupta Vachher on Reinventing SINGER India’s Legacy #HindustanTimes

In this episode, Saras Sethi (Chief Revenue Officer – North, HT Media Ltd.) sits down with Shalini Gupta Vachher (Head – Marketing & Communications at SINGER India), to explore how she is reshaping the brand’s story.

Shalini talks about balancing nostalgia with innovation, highlighting how SINGER must retain its trusted heritage while embracing digital-first thinking to connect with younger audiences. She shares how campaigns such as Turn Old into Bold bring together generations of users and reframe sewing as an act of creativity and empowerment. The discussion also touches upon SINGER’s experiential stores and rural outreach, which position the brand as relevant both in metros and smaller towns.

What emerges is a masterclass in how legacy brands can stay future-ready by combining purpose, authenticity, and innovation.

#HTBrandLeadershipSeries #BrandReinvention #LegacyToFuture #MarketingLeadership #ConsumerInsights #DigitalFirst

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