Spark Dialogue | What’s next for global brands in China? #NEWCHINATV

Spark Dialogue | What’s next for global brands in China?
What’s next for global brands in China?
In Spark Dialogue, Josh Perlman of Authentic Brands Group draws on three decades of experience to unpack shifting consumption trends, the rise of niche and community-driven brands, and why immersive lifestyle experiences are becoming key to long-term growth in China.

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