Local brands’ expansion: Costs grow up to 60% amid Middle East conflict, affecting global outreach #CNA

Local brands’ expansion: Costs grow up to 60% amid Middle East conflict, affecting global outreach
Local lifestyle brands are pushing overseas, but rising costs are squeezing their expansion plans. Material costs have jumped by up to 60 per cent, with shipping delays and higher freight rates, amid the ongoing war in the Middle East. Even as pop-ups and trade fairs drive growth, these pressures are eating into their margins. Muhammad Bahajjaj with more.

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