CNA Rise of C-beauty: Chinese cosmetic brands build momentum in Southeast Asia and beyond

You’ve probably heard of K-beauty or J-beauty – but now, a new wave is emerging. China’s beauty industry, or C-beauty, is making its mark overseas with rising exports and brands expanding abroad. But industry watchers say earning consumer trust will be key to long-term success. CNA’s Rebecca Metteo reports, while analyst David Zhang from strategic advisory firm Trivium China shares his thoughts on China’s export market with CNA’s East Asia Tonight.

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