#CNBC McDonald’s doubles down on value messaging, boosts sales in the fourth quarter

McDonald’s doubles down on value messaging, boosts sales in the fourth quarter
The restaurant sector has spent the past 18 months trying to figure out how to reach consumers in a hypercompetitive and uneven economy. McDonald’s has doubled down on value messaging to customers via Extra Value Meals and Snack Wraps, which boosted its sales in the fourth quarter.

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