CGTN China’s livestream shopping boom redefines future of e-commerce

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https://www.cgtn.com/video

In this episode of CGTN’s “Living the New Wave” series, we explore one of China’s fastest-growing phenomena: livestream shopping. From Guizhou’s misty tea mountains to the sparkling jewelry studios of Beijing, millions tune in each day not just to purchase, but to connect. How did this blend of entertainment and e-commerce grow into a cultural force? And what does it signal for the future of shopping around the world? Join Lucy Lv as she takes you inside the fast-paced world of livestream sales studios.

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Watch the full video on YouTube