India’s ₹1.5 Lakh Crore Gold Rush! Nitin Kedia on Prices, Demand & Duty Cuts Gold Hovers Near $4000　 #ETNOW

Gold prices are cooling below $4,000/oz after a record rally, weighed by a stronger dollar and fading Fed rate-cut hopes. Yet India is set to witness ₹1.5 lakh crore worth of gold sales this festive season, says Nitin Kherya, National Secretary of the All India Jewelers & Goldsmiths Federation. He explains why demand volume is down 30% but value is soaring — and how rising taxes are burdening small jewelers and artisans across India.

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